WWE currently has pay-per-view main events penciled in through the Royal Rumble, which is the opposite of how they have booked in recent years.
There has been talk of doing a Scramble match at the Survivor Series pay-per-view with Sheamus, Mark Henry, Christian, Randy Orton, Big Show and Kane. Henry vs. Show in a Tables Match at the TLC pay-per-view is also being discussed.
It's also said that creative has picked out a tentative winner for the Royal Rumble already, and that Superstar is from the SmackDown brand. The idea is that the winner will end up with the World Heavyweight Title before WrestleMania 28, likely at Elimination Chamber, because Daniel Bryan will be challenging with his Money in the Bank briefcase.