As reported before, some of the CM Punk and WWE storyline is expected to play out in other outlets beside WWE TV. Word is that the idea for now is to try a unique balancing act with Punk to be kept in the news with the WWE Title while WWE acts like he doesn't exist. WWE has been calling in favors to try and get Punk booked on things like late night talk shows where they can continue the storyline.
WWE talents have been told not to mention Punk's name in interviews for now, as well as on Twitter and Facebook. On Monday's RAW, John Cena was scripted to slip-up and mention Punk's name. Also before RAW hit the air, Justin Roberts announced that WWE management has banned the fans from chanting Punk's name.