Jim Ross wrote a new blog on www.JRsBarBQ.com and comments on the retirement of Edge:
Edge’s retirement this past Monday on Raw was a shocking surprise. I had no idea that it was going to happen even up until the time Edge came to the ring and gave us the emotional news. There are no wrestlers in the business that I respect more as a performer and a man than I do Adam Copeland aka Edge. When I signed him in the 90′s, he was a lanky, over achieving kid who simply wanted to live his dream of making it onto the WWE Roster. He and Christian were like brothers and both fed off the other in the ring as they each worked diligently every day to improve their game. I honestly can’t remember a single day when Adam Copeland ever did anything to disappoint me or cause our department or company any problems.
Edge has a brilliant mind, a kind soul, patience, and would be a great teacher, producer, broadcaster, scout, or whatever task he may want to undertake in WWE. I look for Edge to take some much needed time away from the business and enjoy the North Carolina mountains and his dogs that he loves so much. He deserves no less than to return to WWE in whatever role that creates a win/win for Edge and the company but only whenever Edge is ready to re-engage.
In my role as the head of WWE Talent, I signed many athletes/performers who ended up excelling in WWE but none, and I mean no one, was more of a pure joy to work with and to watch grow from a mid card, tag team wrestler into one of WWE’s most prominent and enduring superstars who will no doubt be inducted in the WWE Hall of Fame some day.
I shutter to think what would have happened to Edge in another generation of the biz as it relates to accurately diagnosing his injury. Most old timers would have ‘worked through it,’ or attempted to do so, until their body completely shut down. That’s sad and unnecessary. Modern medicine and the WWE attention to such matters regarding their talent’s health were a blessing for Edge who will now be able to lead a somewhat normal life. I am especially pleased that one of my guys has attained financial independence and that he was able to live his boyhood dream.
Notwithstanding the touching farewell address by the popular native of Ontario, no one can debate that this story did not have a happy ending. Good things more often than not happen to good people and Adam Copeland aka Edge was one of the truly ‘good guys’ I ever had the privilege of knowing in the business. Now, Adam, if he so chooses, can start phase two of his WWE life and potentially gift the younger talents with his wonderful knowledge and passion for the genre.
Do it on your schedule Adam. Enjoy those North Carolina mountains and reflect upon a job well done. It’s people like you that make me extremely proud to be in the business."
Following Tuesday night's WWE Smackdown taping, Edge came down to the ring one final time and did a “five second pose” with Christian in front of the live crowd before the entire WWE roster (including Triple H) came out from the back and paid tribute to the Rated R Superstar.
WWE sent out a sheet titled "The Language of WWE" to people that do international voice-overs for their TV shows in other countries. The sheet includes a list of "Incorrect Terminology" and a list of "Correct Terminology."
"The Language of WWE" reads like this:
"World Wrestling Entertainment (WWE) is a publicly traded entertainment company (NYSE: WWE) that creates and delivers a weekly action soap opera to its passionate fans.
WWE has been a recognized leader in entertainment for more than 25 years and has developed into one of the most popular and sophisticated forms of global entertainment today.
As a global entertainment brand, the language that we use when communicating on WWE is critical.
Please ensure that you are familiar and employing the below, effective immediately. "
Here's a look at some of the terms:
* "Wrestling" or "catch" is banned. Some European countries still use the term "catch" to describe pro wrestling and "catchers" to describe wrestlers. "The Language of WWE" states that the following phrases are incorrect: "Wrestling is broadcast in 145 countries," or "Catch is broadcast in 145 countries." The correct terminology is: "WWE is broadcast in 145 countries."
* "Sports" is incorrect. "Entertainment or Action Soap Opera" is allowed. For example, "WWE is exciting entertainment" or "WWE is an exciting action soap opera" is allowed. In the last example, "action soap opera" is printed in bold, presumably to make sure there's no confusion.
* "Catchers" or "wrestlers" are not allowed. Incorrect examples are "Catchers are unique characters" or "Wrestlers are unique characters." The term "WWE Superstars" is allowed.
* "Athletes" or "Sportsmen" are now allowed either. WWE gives the following example to use: "WWE Superstars are entertainers with tremendous athletic prowess."
* The term "fight" is not allowed. Matches must be referred to as "match" or "bout."
* "Fighting" is also not allowed but the term "action" is.
"The Language of WWE" printout concludes with the following "Key Soundbytes":
* WWE is pure entertainment
* WWE is an action soap opera
* WWE Superstars are entertainers with tremendous athletic prowess