Thursday, April 7, 2011

The Pro Wrestling Rewind 4-6-11 Archived

The Pro Wrestling Rewind returned on 4-6-11 on the SNS Radio Network with "The Power" Andy Knowles and "The King of all Italy" Mike Siciliano. Mike and Andy talked the latest news of the week, Fallout from WrestleMania 27, RAW, Double standards in pro wrestling ...specifically in WWE, and theboys took a few phone calls via the Skype line sponsored by on this shortened episode of The Pro Wrestling Rewind.
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L.A. Times article on WWE business


The Los Angeles Times covered WWE's current business in a feature article following WrestleMania that includes quotes from WWE CEO Vince McMahon about the state of the company. The following are key highlights of the highly newsworthy article on the future of the company.

-- The Times article starts with an assessment of WWE dropping the name "World Wrestling Entertainment" and simply going by WWE, with emphasis on removing "wrestling" from the company's name. It's not surprising, as WWE has often talked in corporate settings about believing "wrestling" doesn't give them "credibility" as a media company.

Vince McMahon addressed the "name change" to the Times: "I think every brand has to re-create itself. I want everyone to look at us in a vastly different way than they have."

-- According to the Times, McMahon is looking to go on a "spending spree" acquiring companies that are involved in "production, live entertainment, and branding."

McMahon cited WWE having a clean balance sheet with "virtually no debt" to allow them to spend. Not mentioned in the Times article are concerns over WWE's dwindling cash on-hand due to poor business the past two years and dividends paid out ahead of growth.

"To me, it is anything that is out there," McMahon said about what WWE might look to acquire. "We can take on a ton of debt."

-- WWE is still targeting 2012 to launch its own WWE TV Network. The Times specifically mentioned Verizon as a media distributor WWE recently had discussions with.

On a related note, McMahon said WWE is looking to market its "expertise in producing live events" to draw additional revenue, which suggests WWE expanding its revenue sources.

"No one does television production better than we do, it's damn near the Olympics," McMahon said. "We know more about live event touring than anyone in the United States."

-- With all of the talk of expanding WWE's business reach, the Times went back to the basics of concerns with WWE's core pro wrestling product that's offered weekly on TV, monthly on PPV, and regularly on house shows.

"I think that the most important thing right now is the return of the health of the core business," said Jay Kaplan, portfolio manager for Royce & Associates, which holds 9 percent of WWE stock. "One of the market's big concerns is are they losing market share to real fighting (MMA)."

-- At the end of the article, the Times poses an interesting question of whether WWE is looking to grow its portfolio to potentially sell the company. McMahon shot down the notion.

"We're very independent-minded," he said. "I don't see that happening."

The Times noted McMahon is 65-years-old and said there "hasn't been a clear heir apparent since his wife, Linda, resigned."

The article does not reference the power couple of Stephanie McMahon & Triple H that are expected to be next in power whenever that would happen
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Updates On Comic And Animation Series Involving Wrestlers

Jen Weinroth sent the following in:

I noticed that you didn't have anything concerning Brimstone's comic and animated series. They are the only independently owned and operated comic book in all of Barnes & Noble & Book World and is also available on Amazon. The animated series includes theme music by Bumblefoot of Guns N' Roses and voice overs by Brutus Beefcake, Greg Valentine, Low-Ki and Brimstone on the wrestling side and other big names like Peter 'Chewbacca' Mayhew of Star Wars and more. The website for the animated clip is and the comic site is and animated site is

Maybe these press release will help you out...
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Press Relase: World Wrestling Entertainment Re branding To WWE

WWE posted the follow on its corporate site

To better reflect the company’s global entertainment offerings, World Wrestling Entertainment, Inc. (NYSE: WWE) announced today a new business model for future growth, including formally rebranding itself, WWE.

Two key components to WWE’s brand expansion will be the active pursuit to acquire entertainment content companies and the outsourcing of WWE’s core competencies – television and film production, live event production and licensing. As part of the new business model, the company will also focus on the development of new television products including scripted, non-scripted and animated programs, as well as the launch of a new WWE network in the next 12-18 months. The first new program of the brand expansion is Tough Enough®, WWE’s non-scripted program that debuted on the USA Network on Monday.

“The new business model of the company better reflects what WWE is all about, being a global entertainment company,” stated Vince McMahon, Chairman and CEO, WWE. “We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entertainment content opportunities beyond the ring.”

This new rebranding initiative will be highlighted through a national consumer and business-to-business advertising campaign entitled “Bigger. Badder. Better.™” The campaign kicked off at WrestleMania® XXVII on Sunday and will be featured on cable TV, print and online.

In addition to focusing on the expansion of the company, the company will bolster its core business with the launch a new talent development department headed by Paul “Triple H®” Levesque. The new department will put a greater emphasis on worldwide recruitment, training and character development to identify future WWE Superstars and Divas. The first recruit acquired under Levesque’s new department was the signing last month of future WWE Superstar, Sin Cara™, formerly known worldwide as Mistico.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo. Additional information on WWE (NYSE: WWE) can be found at and For information on our global activities, go to
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Scott Hall Comes to iPPV‏

Peter Czymbor sent the following in:

Former WWE superstar & original member of the NWO Scott Hall will be appearing at Top Rope Promotions 30th anniversary show in Fall River, MA this weekend. The card will be shown on iPPV Sunday night exclusively on Full card & more information can be found at
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Reby Sky Comments On Apparent "Indecent" With Tough Enough Talent

Reby Sky tweeted the following:

Looks like Im going to have to add a disclaimer to my tweets, however obviously satirical they may be. PAY ATTN or unfollow peeps.The dirtsheets were writing that me & Matt had gotten into a "serious altercation" w/the Tough Enough cast on WrestleMania weekend.which was so ridiculously erroneous that we made a sarcastic comment about "taking down" the entire cast...SARCASTIC. As in ha-ha-making-a-funny-because-the-dirtsheets-are-crazy-get-a-fking-sense-of-humor.

It has been reported that Matt Hardy got involved in an incident with the Tough Enough talent.
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